White Sugar + Molasses
excellent1 cup white sugar + 1 tbsp molasses (light) or 2 tbsp (dark)
This is literally what brown sugar is. Perfect substitute.
This is literally what brown sugar is. Perfect substitute.
Coconut Sugar
good1:1
Similar caramel flavour and moisture. Slightly grainier texture.
Similar caramel flavour and moisture. Slightly grainier texture.
Muscovado Sugar
excellent1:1
Unrefined with more complex flavour. More moisture than regular brown sugar.
Unrefined with more complex flavour. More moisture than regular brown sugar.
Granulated Sugar (no molasses)
good1:1
Works in a pinch but bakes drier and crisper with a paler colour — cookies spread less and lose their chew. Add 1 tsp molasses or honey per cup if you have any.
Without molasses there is less moisture and acidity, so less caramel flavour, less browning, and a shorter-lived soft texture.
Turbinado or Demerara Sugar
good1:1
Similar caramel notes but large, dry crystals that may not fully dissolve in cookie dough. Pulse briefly in a blender for smoother results.
Raw sugars keep a thin coat of molasses on coarse crystals — the flavour is there, the moisture is not.
Maple Syrup
moderate¾ cup maple syrup per 1 cup brown sugar; reduce other liquid by 3 tbsp
Best in quick breads, granola, and glazes. Cookies come out softer and cakier because of the added liquid.
A liquid sweetener changes the sugar-to-water balance, so structure and spread shift even when sweetness matches.
Honey
moderate¾ cup honey per 1 cup brown sugar; reduce other liquid by 3 tbsp and lower the oven by 25°F
Sweeter than brown sugar and browns faster. Good for muffins and soft cookies; avoid in crisp bakes.
Honey's fructose caramelises at a lower temperature and holds moisture, which is why bakes darken quickly and stay soft.